It wasn't but a few months ago when the British Fashion Industry was applauded for banning all models that used tanning salon from London Fashion Week. Skin cancer physicians and survivors around the world reveled in their new found partnership and the solidarity their groups presented in the fight against skin cancer. But now, with summer around the corner, should we have really expected this union to last?
This week, retail giant H&M has been severely criticized by cancer experts after its latest swimwear campaign showing the deeply tanned model Isabeli Fontana appeared on billboards around Europe and websites around the world. Unfortunately, the fight against skin cancer does not change with the season. Remember to protect yourself year round, and pale doesn't have to mean pasty!
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