According to the American Academy of Dermatology, melanoma skin cancer incidents have increased for at least 30 years and the rate among white women aged 15 to 39 has grown by an average of three percent a year for the last 20 years. Melanoma is now considered the most common form of cancer for women aged 25 to 29, and the second most common for females 15 to 30. It so happens that this is also the prime age range of tanning salon customers!
Despite the warnings and growing body of scientific evidence, young women continue to go to tanning salons, in part, some experts say, because the tanning salons play down the scientific evidence and play up the benefits of vitamin D from ultraviolet rays. Why people still consider a "bronzed look" to be desirable is unclear with so many people being affected by skin cancer.
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